media spokesperson
There are times when you need a competent spokesperson to represent your company to the media. Someone who can talk about the business and the marketplace in a convincing and compelling fashion. Someone can portray the business in the most favorable light. And someone who has a “made for TV” personality that translates well across all media.
So what are the media opportunities we are talking about? They include:
Sitting down for a Radio or TV interview
Speaking at a show or conference
Presenting to a professional society such as the American Marketing Association (AMA) or Public Relations Society of America (PRSA)
Committing to speak at local/regional technology groups such as the North Shore Technology Council, Massachusetts Technology Leadership Council, or the NH Tech Alliance.
Participating in a webcast or podcast.
Taking advantage of on the fly interviews with an editor or analyst
Engaging in marketplace discussions taking place on social media channels
Having a media-trained spokesperson in place is especially important for EU and APAC-based businesses looking to break into the U.S. market. Having someone on the ground who’s familiar with the technology marketplace and has some pre-built relationships with editors and analysts can go a long way, and can even open some doors.
“I have seen Jim Panagas both in front of the camera as a thought leader and behind the camera curating interviews. He is a rare talent to have on any marketing or PR team – always a great advocate for his organisation and keyed in on trends.”
Interacting with
the Media
Interacting with the press is key to an effective PR program. The media events shown here helped CMS maker Kentico, a European based company, increase its visibility in the United States.
Above: Jim Panagas appearing on the CMS-Connected Web-based TV show.
Below: Reporter Venus Tamturk interviews Jim Panagas about the Kentico Roadshow, a series of events that took place across the U.S., Europe, and APAC.