video content

Is your company pushing video content into the marketplace on a regular basis? It should be, because people – including your prospective customers – are consuming more and more video with each passing year.

The hard part is to produce video that is interesting, that adds value, and that contributes to the discourse that’s taking place in just about every industry. So how does a company go about this?

• Hire a field based marketing asset, a roving reporter who can quickly become embedded among your marketing staff, subject matter experts, business partners, and customers.

• Engage someone who can travel to your company’s trade shows, conferences, and events at a moment’s notice and capture video interviews as needed. Since this person is a freelancer or consultant, they have the option to drop everything, get on a plane, and be on the ground at your company event in as little as 24-48 hours.

• Work with a professional who can build you a repository of video footage that can be used for months, even years to come.

Extensive use of video helped boost the image of Kentico as a global player in the Content Management Systems (CMS) market

Above: Kentico’s North American partners talk today’s digital marketing agencies and how they differ from the advertising and creative agencies of yesteryear.

Since they have done this for other companies, they are able to travel light, work very efficiently, and have the editing skills to produce finished video content quickly.

• You’re basically looking to hire a “roving reporter” who can conduct interviews and edit the raw footage into high visibility video shorts that can be shared through social media channels such as LinkedIn and Twitter. The longer they work with your company, the more they will be able to ensure that these sound bites and video snippets speak directly to the business issues that your company wants to address.